The challenge
Fifty-six percent of the nation's 1.6 million nonprofits have budgets under $100,000. Many of these organizations lack a website and, instead, are relying on Facebook or other social media channels as their sole means of connecting with constituents online. The problem with this approach is that there are typically many constituents who are not active on social media. It's also true that social media channels are a poor substitute for a website when it comes to building robust communications and fundraising practices.
The Solution
These are among the reasons that I created the Nonprofit Website Design and Construction Guide. The Guide is targeted at executive directors and staff who appreciate the need for a website that they can easily update themselves but aren't sure where to begin. For just $4.50, you will get an e-book providing complete and straightforward instructions on building a nonprofit website from the ground up, including (1) purchasing & registering a domain name, (2) finding the right website builder & host, (3) organizing the site based on constituent needs, (4) designing the site, (5) developing page content, and (6) measuring & monitoring site activity. Within each of the foregoing sections, there are both screenshots of, and links to, nonprofit websites illustrating the points discussed. Each section also contains a simple checklist to streamline the design and construction tasks.
FOR A LIMITED TIME, when you buy the guide, I'll throw in a compilation of the audience matrix and the checklists from each section organized into a single document that you can download and use to guide your work in developing your nonprofit website. (It may take an hour or so for the download email to arrive in your inbox. Note that the purchase will show up on your credit card as coming from Quick Study Consulting, LLC, the services arm of Choose to Improve).