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Practical Strategies for Growing a Nonprofit Organization

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How to Write a Fundraising Plan: A Nonprofit Primer

July 22, 2019
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Fundraising, GrantStation, Marketing, Marketing Plans, Social Media, Websites

There is probably nothing more daunting in trying to grow a small nonprofit than drafting and implementing a fundraising plan. You know you need money to grow. There are many things you could do, but because you have limited time, hands and financial resources, you need to be selective. Board members press you to organize a “big event” because that’s what most people think brings home the most bacon for nonprofits. (While it’s not the purpose of this article to…

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By Barbara Hopkins
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A Simple Primer on How to Build a Nonprofit Website

March 11, 2018
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Marketing, Websites

A Simple Primer on How to Build a Nonprofit Website In this post, I will attempt to outline the basic principles governing how to build a nonprofit website. The principles fall into the following four categories: Organizational principles, which drive the page order and type; Design principles, which address navigability, simplicity, conventionality, and responsiveness; Content principles, which address donor-centricity, the incorporation of emotion and engagement, and search engine optimization basics; and Monitoring and maintenance principles, which involve employing free tools…

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By Barbara Hopkins
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