December 8, 2019

Archive

The Nuts and Bolts of Email Fundraising

With 38% of online donors worldwide saying that email inspires them the most to give, this mode of communication is still a vital piece of the fundraising puzzle. (Mobile Cause, Multichannel). So how do we make the most of it? Because it’s been around for a while, experts have analyzed a lot of data on email fundraising and distilled it into best practices.  Here, we’ll look at those around setting email campaign goals, audience segmentation, writing and design effective fundraising…